Our Story

Where It All Began

It all started in a small home in Tirupur, where Sumathi — a 40-year-old woman with big ambitions and an even bigger heart — set out with a simple mission: to make beautiful jewellery affordable for every woman.

With just 100 carefully handpicked pieces, a passion for design, and an unwavering belief that elegance should never come with a heavy price tag, she founded her very first venture — Jothi One Gram Gold Jewellery.

From day one, every product was chosen with love, care, and an eye for style.

A Decade of Heartbeats

What truly fuelled our growth, however, wasn't just the jewellery — it was you. The encouragement, trust, and warmth of our customers became the heartbeat of our brand.

For over a decade, Jothi One Gram Gold Jewellery proudly served women across Tirupur and beyond, building lasting relationships and learning the true art of customer care. Those ten years shaped us, taught us, and prepared us for something bigger.

A New Chapter — Dhanshi Is Born

In 2021, with renewed energy and a bigger vision, we began a new chapter. Dhanshi Fashion Jewellery was born — and this time, Sumathi was joined by her daughter-in-law, Dimple Shivani.

Two generations united by a shared passion for jewellery and a shared dream of serving women across India. Together, we expanded our humble collection into a stunning range of fashion jewellery: gold-plated, anti-tarnish, antique, bridal sets, and designs crafted for every occasion, every age, and every story waiting to be told.

Our First Store Opens Its Doors

The overwhelming love from our loyal customers gave us the courage to take our next leap. In 2023, we proudly opened our very first physical store in Andipalayam, Tiruppur, Tamil Nadu.

What began as a small shop quickly blossomed into a thriving community of happy customers who returned to us time and again — not just for the jewellery, but for the experience, the personal attention, and the relationships we built.

Through our Instagram family of 40,000+ followers, we share regular updates, new arrivals, and styling inspiration. But more than that, we treat every customer — online or in-store — as part of our own family.